Privacy Policy
Last updated: 30 August 2026
Furrever ("Furrever", "we", "us", or "our") operates the Furrever mobile application and the Furrever smart collar (together, the "Service"). This Privacy Policy explains what personal information we collect, why we collect it, who we share it with, and the choices and rights you have.
This policy applies to the Furrever apps for Android and iOS, the Furrever website at furrever.com, and the Furrever backend services at api.furrever.io. It is the privacy policy linked from our Google Play Store and Apple App Store listings.
If you do not agree with this policy, please do not use the Service.
1. Who we are
Locapaw Technologies Pvt Ltd is the data controller (and, under India's Digital Personal Data Protection Act, 2023, the Data Fiduciary) responsible for your personal information.
- Address: 2nd Floor, 235, Binnamangala, 13th Cross Road, Indira Nagar, 2nd Stage, Bengaluru Urban, Karnataka, 560038
- Email: privacy@furrever.com
- Privacy contact / Grievance Officer: privacy@furrever.com
2. Information we collect
2.1 Information you give us
Account and identity information
Furrever uses your mobile phone number to create and sign in to your account. We collect:
- Your mobile phone number and country code
- A one-time verification code (OTP) that you enter to prove you control that number
- Your first and last name
- Your email address
- An optional profile photo
Pet profile information
So we can personalise care recommendations for your pet, we collect the details you enter about each pet:
- Pet name, species, and breed
- Sex, date of birth, and age
- Weight, body shape, and energy level
- Whether the pet is spayed or neutered
- Your top care priority for the pet
- Free-text "special notes" you choose to add
- Photos of your pet
"Special notes" is a free-text field. We do not ask you for veterinary or medical records, and we ask that you avoid entering sensitive health information you would not want stored. Any information you do enter there is stored and treated under this policy.
Safe zones
If you set up a safe zone for your pet, we collect the name you give the zone, the geographic coordinates of its centre, its radius, its street address, and your alert preferences for entering and leaving the zone.
Information about other people
If you invite another pet parent to your household, we collect the name, relationship, and mobile number you provide for that person. Please only share someone else's details if you have their permission to do so. We use these details solely to deliver the invitation and to link the accounts.
Website pre-booking
If you pre-book a collar on furrever.com, we collect your name, email, phone number, city, whether you are a dog or cat parent, and whether you agree to be contacted. If you pay a founding reservation or order through the website, we and our payment processor collect the information needed to take payment and issue refunds. The Furrever mobile app does not collect payment or financial information.
Support correspondence
If you contact us for help, we keep the messages you send us and our replies.
2.2 Information collected from your device
Location information
With your permission, the app reads your device's approximate or precise location for two purposes: to centre the map when you are drawing a safe zone, and to discover nearby Wi-Fi networks while setting up a collar. This live device location is used on your device and is not transmitted to our servers or stored by us. Only the safe zones you deliberately save are sent to us.
The app requests location access only while you are using it. Furrever does not collect your phone's location in the background, and we do not use location for advertising.
Camera and photo library
With your permission, the app can open your camera or photo library so you can attach a photo of your pet. We only receive the specific images you choose. We do not scan or access the rest of your photo library.
Bluetooth and collar information
The app uses Bluetooth to find, pair with, and configure your Furrever collar. Over this Bluetooth connection the app reads the collar's hardware identifier, firmware version, battery level and status, Wi-Fi connection status, motion sensor readings, and satellite positioning data, so it can show you setup progress and device health.
To connect the collar to your home network, the app writes your Wi-Fi network name and password to the collar over the encrypted Bluetooth connection. Your Wi-Fi password is never sent to our servers and we never store it. It passes directly from your phone to your collar.
Of this collar information, the device identifier and firmware version are sent to our servers so we can associate the collar with your pet.
Collar sensor telemetry (uploaded by the collar)
When the collar is powered on and connected to Wi-Fi, it uploads wellness and location telemetry to Furrever servers so the app can show live location, safe-zone alerts, and health insights. This may include:
- The pet's GPS position and related location history
- Motion and activity classifications (for example walk, play, rest)
- Resting heart rate, respiratory rate, and skin temperature readings
- Sleep and meal or water pattern insights derived from those sensors
- Battery level and connectivity status
This is pet wellness and location data, not a record of your own health. We do not collect audio from the collar. Telemetry is stored with your account until you delete it or close the account.
Technical and diagnostic information
When you use the app we automatically receive:
- Device model, operating system version, and app version
- Language and region settings
- IP address (which indicates approximate, city-level location)
- A randomly generated request identifier used to trace and debug individual requests
- Crash reports, including stack traces and the device state at the time of the crash
- Product interaction data, such as which screens you open and which features you use
Notifications
If you allow notifications, we use them to deliver safe-zone alerts and other product messages you have configured. On Android 13 and later this requires the notifications permission. You can turn notifications off in system settings.
2.3 Information we do not collect
Furrever does not collect payment or financial information in the mobile app, does not use advertising identifiers, does not serve advertising, and does not sell personal information. We do not collect biometric data, contacts, call logs, SMS messages, or your browsing history. We do not collect your location in the background.
3. How we use your information
| Purpose | Information used | Legal basis (UK/EU GDPR & India DPDP) |
|---|---|---|
| Create your account and sign you in | Phone number, OTP, tokens | Performance of a contract / consent |
| Provide pet care features and recommendations | Name, email, pet profile, photos, collar telemetry | Performance of a contract |
| Set up, pair, and manage your collar | Bluetooth and collar data, Wi-Fi credentials (on-device only) | Performance of a contract |
| Send safe-zone alerts you have configured | Safe zone coordinates, collar GPS, and preferences | Performance of a contract |
| Process website pre-bookings and orders | Name, email, phone, city, payment details (website only) | Performance of a contract |
| Diagnose crashes and fix defects | Diagnostic and crash data | Legitimate interests |
| Understand which features are used, to improve the app | Product interaction data | Consent (you can refuse analytics) |
| Respond to your support requests | Correspondence, account details | Performance of a contract |
| Keep the Service secure and prevent abuse | Device, IP, and request data | Legitimate interests |
| Comply with legal obligations | As required | Legal obligation |
We do not use your personal information for automated decision-making that produces legal effects, and we do not profile you for advertising.
5. International transfers
Locapaw Technologies Pvt Ltd is established in India. Our service providers, including Google, may process your information in countries other than your own, including the United States. Where we transfer personal information out of the UK or the European Economic Area, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses or an adequacy decision. Transfers from India are made in accordance with the Digital Personal Data Protection Act, 2023. You can request a copy of the safeguards we use by contacting us.
6. How long we keep your information
| Information | Retention |
|---|---|
| Account and pet profile data | For as long as your account is active |
| Pet photos | For as long as your account is active, or until you delete them |
| Collar telemetry (GPS, activity, vitals) | For as long as your account is active |
| Safe zones | Until you delete them, or your account is closed |
| Crash and diagnostic data | Up to 90 days |
| Analytics data | Up to 14 months |
| Server access logs | Up to 90 days |
| Support correspondence | While your account is active, and up to 24 months after the last message |
| Website pre-booking and order records | As needed to fulfil the order, process refunds, and meet tax or accounting rules |
When you delete your account we delete or irreversibly anonymise your personal information within 30 days, except where we must keep it to comply with a legal obligation, prevent fraud, or resolve a dispute. Freezing or deactivating an account is not the same as deletion.
7. Security
We protect your information with technical and organisational measures, including:
- All traffic between the app and our servers is encrypted using HTTPS/TLS.
- Cloud backup and device-to-device transfer of the app's data are disabled on Android, so your session is not copied off your device.
- Your Wi-Fi credentials are sent only to your collar and are never stored by us.
- Access to production systems is restricted to authorised personnel.
No method of transmission or storage is completely secure, so we cannot guarantee absolute security. If we become aware of a breach affecting your personal information, we will notify you and the relevant regulator where the law requires it.
8. Your choices and rights
Device permissions
You can grant or revoke location, camera, photo, Bluetooth, nearby devices, and notification permissions at any time in your device settings. Revoking a permission may disable the related feature - for example, revoking Bluetooth prevents collar setup.
Your data protection rights
Depending on where you live, you may have the right to:
- Access the personal information we hold about you
- Correct information that is inaccurate or incomplete
- Delete your personal information
- Restrict or object to our processing of your information
- Receive your information in a portable, machine-readable format
- Withdraw consent where we rely on consent
- Lodge a complaint with your data protection authority or, in India, with our Grievance Officer
To exercise any of these rights, email privacy@furrever.com. We will respond within one month, or sooner where the law requires. We will not discriminate against you for exercising your rights.
Deleting your account
If you create an account in the Furrever app, you can request deletion of that account and all associated data:
- In the Furrever app: from Settings or your account screen.
- On the web (no login required): https://furrever.com/account-deletion
- By email: privacy@furrever.com with the subject "Account deletion request", including the phone number used to sign in.
This permanently deletes the account. It is not a freeze or deactivation. See Delete your Furrever account for what is removed and what we may retain where the law requires it.
If you are in India
You have the rights of a Data Principal under the Digital Personal Data Protection Act, 2023, including access, correction, erasure, and grievance redressal. Contact our Grievance Officer at privacy@furrever.com or write to us at the registered address above.
If you are in the European Union or United Kingdom
You may lodge a complaint with your national data protection authority. In the UK this is the Information Commissioner's Office (https://ico.org.uk).
If you are in California
Under the CCPA/CPRA you have the rights to know, delete, and correct your personal information, and to opt out of its sale or sharing. We do not sell or share your personal information as those terms are defined by the CCPA. In the twelve months preceding the date of this policy, we collected the categories of information described in Section 2 for the purposes described in Section 3.
9. Children's privacy
Furrever is not directed at children and is intended for users aged 18 and over. We do not knowingly collect personal information from anyone under 18. The Google Play listing is not designed for children and is not in the Designed for Families programme. If you believe a child has provided us with personal information, contact us at privacy@furrever.com and we will delete it.
10. App permissions (Android / iOS)
The Furrever app requests the permissions below. None of them are used for advertising. You can deny a permission; the related feature will not work until you allow it.
| Permission | When we ask | Why we need it |
|---|---|---|
| Location (precise / approximate), while using the app | Safe-zone setup and collar Wi-Fi setup | Centre the map and find nearby Wi-Fi. Not used in the background. Phone location is not stored on our servers. |
| Bluetooth / nearby devices | Collar pairing and setup | Find, connect to, and configure the Furrever collar. |
| Camera | When you add a pet or profile photo | Capture a photo you choose to upload. We do not access the camera otherwise. |
| Photos / media | When you pick an existing image | Attach the specific photo you select. We do not scan your library. |
| Notifications | After you enable alerts | Safe-zone and product alerts you have configured. |
| Wi-Fi / local network | Collar setup | List nearby networks so the collar can join your home Wi-Fi. The password stays on your phone and collar. |
11. Google Play Data Safety summary
This section matches the Data Safety form on our Google Play listing. Data is collected to provide app functionality, analytics (with consent), and crash diagnostics. Data is encrypted in transit. We do not sell data or use it for advertising.
| Data type (Play Console) | Collected? | Shared with third parties? | Purpose |
|---|---|---|---|
| Location - approximate | Yes (IP; phone location used on-device only) | Yes - Google Maps (map queries); Google Analytics (coarse IP-derived location) | App functionality, analytics |
| Location - precise | Yes (collar GPS and saved safe zones) | Yes - Google Maps (map queries and geocoding) | App functionality |
| Personal info - name, email, phone, address | Yes | Yes - SMS partner (phone); hosting provider | App functionality |
| Photos and videos | Yes (pet and profile photos you upload) | Yes - hosting provider | App functionality |
| App activity - app interactions | Yes | Yes - Firebase Analytics | Analytics |
| App info and performance - crash logs and diagnostics | Yes | Yes - Firebase Crashlytics | App functionality / diagnostics |
| Device or other IDs | Yes (collar ID, request IDs, crash identifiers) | Yes - Firebase Crashlytics | App functionality, diagnostics |
| Financial info, health and fitness (your health), messages, contacts, calendar, web browsing, advertising ID | No | No | Not collected |
Pet GPS, activity and vitals are stored as part of the Service. They are not the "Health and fitness" category in Play Console, which covers the human user's health.
12. Changes to this policy
We may update this policy from time to time. When we make material changes we will update the "Last updated" date above and notify you in the app or by email before the changes take effect. Please review this page periodically.
13. Contact us
If you have questions about this policy or how we handle your information:
- Email: privacy@furrever.com
- Post: Locapaw Technologies Pvt Ltd, 2nd Floor, 235, Binnamangala, 13th Cross Road, Indira Nagar, 2nd Stage, Bengaluru Urban, Karnataka, 560038
- Delete account: furrever.com/account-deletion
